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Settlement demand video: a powerful negotiation tool

Completely control how your plaintiff, your witnesses, your evidence appear to the defense. It's presented without the constraints of the Rules of Evidence, without the pressure of defense questioning, and with all the tools of modern media production.

Also, now more than ever, your practice is cost-sensitive and settlement is the chance to win a case, to win big, without throwing the dice in court.
Even the most gimlet-eyed adjustor or defense counsel is at least partly an emotional creature and settlement video gives you direct influence on that part of their decision making.

Here's a successful example. A difficult case, a record award. (Used with permission of the plaintiff and her attorney.)

Excerpts showing some common elements of settlement demand video.
Click the images and watch a short sample:

Sympathetic portrait of the plaintiff before the injuries. Introduction.

Medical Imaging
1min. 17 sec.

Expert testimony wasn't videotaped, so the images speak for themselves.
Very disturbing.
Preliminary edits were tested with focus groups.

The production meant recording interviews with witnesses scattered across the country, but perpetuation depositions were recorded on the same visits, with real savings in time, money, and effort.

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773-394-0029 Call now for a winning media case plan.
content 2015Doug vanderHoof